How it works
Everyone on the team sees their part. Nothing goes out until someone approves it.
Froniva works on top of the system you already use, from an Excel spreadsheet to a complex ERP, without replacing it. Your buyers stay on the same WhatsApp.
Market intelligence
It reads 14 retailers and the wholesale report every morning and, once a week, proposes a price per buyer. A person approves it.
Sales automation
It sells on your WhatsApp at the approved price, books the order in your system and follows the money until it's in.
The five steps: price weekly, the rest daily
The two capabilities, in the order your team works. Each role below handles one or more steps.
- 01 · 06:00ObserveShelf and wholesale prices, every day● Market intelligence
- 02 · 07:30DecideOne price per buyer, you approve it● Market intelligence
- 03 · 08:00AllocateWho gets how much when harvest is short○ Sales automation
- 04 · all daySellOrders arrive and are confirmed on WhatsApp○ Sales automation
- 05 · 16:00CollectWhat to collect first, and who to call○ Sales automation
One market read for all your members.
For cooperatives, committees and organisations that sell for many small producers. They see the same prices the buyer sees and negotiate at a price the organisation approves.
02 · Owner
What happened to each product, at a glance.
How much was harvested, sold and collected, and what to do today. All on the first screen.
03 · Sales director
Froniva proposes the price. You decide.
A price per buyer, with its reason alongside. You accept, adjust or reject; if nobody decides, the last approved price stands.
04 · Collections
Who to call today, in order.
The list comes sorted by priority. Every call is logged, and you get an alert the day a promise falls due.
05 · Field
What to pack today, on the phone.
Today's orders and who they're for, no desk needed. It works offline and sends what's pending when the signal is back.
For your buyers
They keep writing to the same WhatsApp.
Your farm's sales assistant answers, under your name.
Let's talk
We'll show you your own day on screen. Daniel answers personally.