For cooperatives, committees and growers who sell direct
The decisions between harvest and market.
Market intelligence to propose the price. Sales automation to sell it and collect it. You approve; Froniva executes.
How Froniva proposes a price.
It looks at the week's market and the buyer's history, and proposes a price with its reason. Nothing goes out until a person approves it.
1 · What Froniva saw today
2 · What it knows about this buyer
3 · What Froniva proposes
Five steps: price weekly, the rest daily
Prices are read every morning and decided once a week. Distributing, selling and collecting happen every day. Froniva prepares each step; your team makes the decisions.
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0106:00
Observe
Shelf and wholesale prices, every day● Market intelligenceEvery morning it reads prices from 14 Paraguayan retailers and the wholesale report.
Shelf ₲ 8,950 ▲Wholesale ₲ 4,000 ▲ -
0207:30
Decide
One price per buyer, you approve it● Market intelligenceOnce a week it proposes a price per buyer, with its reason. The sales director accepts, adjusts or rejects it.
₲ 7,000 → ₲ 7,400The market rose; they accepted the last 3 increases.✓ AcceptAdjustReject -
0308:00
Allocate
Who gets how much when harvest is short○ Sales automationWhen the harvest can't cover every order, it splits what there is into quotas, and key accounts get theirs.
Buyer A120/120Buyer B90/100Buyer C90/160 -
04all day
Sell
Orders arrive and are confirmed on WhatsApp○ Sales automationThe sales assistant answers on WhatsApp with the approved price and books the order in the system you already use.
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0516:00
Collect
What to collect first, and who to call○ Sales automationIt builds the collections list by priority, logs each call and alerts you when a promise falls due.
1CallBuyer C2due todayBuyer B3do not callBuyer D
HidroBio figures
3,000+ orders · 100+ B2B buyers · close to US$0.5M transacted since December 2025
HidroBio's orders to its buyers, executed by the platform. Not Froniva revenue.
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Where we are
● Live · today
HidroBio's whole commercial operation runs on Froniva. The Ministry of Agriculture endorses us and is making introductions.
● Next
The first independent customers in Paraguay: first cooperatives, committees and organisations that work with many small producers, many introduced by the Ministry; then larger growers who sell direct to businesses.
● In development
For a cooperative or organisation to offer its producers: the day's prices by crop, with no sales data shared.
Vision
From Paraguay to the Southern Cone. From protected cultivation to all fresh produce.
Let's talk
We'll show you your own day on screen, or visit the farm on a Monday morning. Daniel answers personally.
Message us on WhatsApp- You're a cooperative, committee or producer organisationWhatsApp →
- You're a larger grower selling direct to businessesWhatsApp →
- You're with an institutionRequest a briefing →
- You invest in agtechWrite to Daniel →
Co-founders
Daniel Stanca
Founder & CEO
Maximiliano Samaniego
Co-founder · Paraguay
Christian Pampliega
Co-founder · Paraguay