FRONiVAHidroBio S.A.Case study · Paraguay
One farm's entire commercial operation, every day.
HidroBio has grown greenhouse vegetables since 2018. Since December 2025, its team sets prices, sells and collects with Froniva, on top of the system it already used.
The five steps, weekly and daily
Since December 2025, HidroBio's team has worked through these steps with Froniva: prices weekly; distributing, selling and collecting daily.
- 01 · 06:00ObserveShelf and wholesale prices, every day● Market intelligence
- 02 · 07:30DecideOne price per buyer, you approve it● Market intelligence
- 03 · 08:00AllocateWho gets how much when harvest is short○ Sales automation
- 04 · all daySellOrders arrive and are confirmed on WhatsApp○ Sales automation
- 05 · 16:00CollectWhat to collect first, and who to call○ Sales automation
HidroBio has used Froniva in production since December 2025 and, since May 2026, has been its founding customer under a signed license contract: a related party, always disclosed.
Maximiliano and Christian are also partners in HidroBio, the founding customer: a related party, always disclosed.
The farm
Almost 4 hectares of greenhouses.
About 3 in production: plum and cherry tomatoes, lettuces and basil. Growing since 2018.
AHK Paraguay 2025, first place in Corporate Environmental Responsibility. This is HidroBio's award.
Since December 2025
HidroBio's orders to HidroBio's buyers, executed by the platform. Not Froniva revenue.
In the words of HidroBio's team
Before Froniva we priced from intuition and yesterday's walks through Stock and Superseis. Now I open Froniva at 5:30 and I already know what the day looks like — the same picture the buyer already has.
Come and see it
On a Monday morning, at the farm, with the team at work. We set it up on WhatsApp; Daniel answers personally.
Message us on WhatsApp