FRONiVA
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About · the name

From phronesis, Greek for practical wisdom, and viva, Latin for alive. Judgement for deciding, applied to something living.

Mission

Farmers create value in the field. Froniva makes sure they capture it at the market.

Four values

  1. Radical transparency

    Every number shows where it came from. A correction is published as a correction.

    ₲ 8,950

    source: 14 retailers · today 06:00

    Illustrative example

  2. Intelligence, not just data

    A proposed price with its reason, in time to decide that morning.

    ₲ 7,000 → ₲ 7,400

    Froniva proposes it because the market rose · a person approves it

    Illustrative example

  3. Field-first

    Built inside a Paraguayan farm, and still running it every day.

    Green and purple lettuces in a HidroBio greenhouse

  4. Earned trust

    What could raise doubts, we say first.

    RELATED PARTY · ALWAYS DISCLOSED

    HidroBio, our founding customer

Co-founders

Maximiliano and Christian are also partners in HidroBio, the founding customer: a related party, always disclosed.

Let's talk

It all starts on WhatsApp. Daniel answers personally, or visit the farm on a Monday morning.