The decisions between harvest and market.

Producing well creates the value. Selling well captures it.

The buyer knows prices to the minute. The grower does not. That gap has an owner — the middleman — and it collects every day. Decades of technology optimized how farms grow. Almost nothing was built for how they sell. We measured the cost of that, in real Paraguayan data:

That margin is not lost in the field. It is lost at the sale. Froniva exists to move growers up that curve — the right buyer pays up to twice what the wholesale market pays, and the system knows who that buyer is.

A real order, from hello to confirmed in the ERP.

Five steps, every day, in production since December 2025.

You approve. Froniva executes. Nothing moves without you.

Not a pilot. The complete commercial operation of an industrial farm.

HidroBio AgroPark, in Paraguay, has nearly 4 hectares of greenhouses in production since 2018, with Froniva running its commercial operation. As Froniva’s founding customer, HidroBio has a fully disclosed related-party relationship with the company. Froniva’s role is not to replace the commercial team, but to multiply its capacity and help it operate more efficiently.

Proven in Paraguay. Built for Latin America.

Paraguay is one of the hardest fresh-produce markets on earth to read — wholesale prices circulate as WhatsApp photos, volatility is high, and commerce runs on WhatsApp. A decision layer that works there works anywhere in the region. The next deployments are Latin American: cooperatives and direct-to-B2B growers, Paraguay first, then the Southern Cone.

See it on a Monday morning — live, with your data.